clicktrail / about
Every click has to pass through the link.
It’s the one component every campaign shares, and the one nobody owns.
Marketing teams monitor almost everything. Ad spend has alerts. Uptime has a dashboard. Creative gets three rounds of review. The link, the thing standing between the money and the customer, gets pasted into a shortener and never looked at again.
So it fails quietly. A promo page expires on a Friday while the ad set keeps spending. A redirect drops a query string and a month of paid traffic files itself under Direct. A QR code goes to print and the destination is retired in a site migration nobody mentioned. None of it throws an error. It shows up later as a campaign that underperformed for reasons no one can reconstruct.
ClickTrail started from a narrow observation. A shortener can tell you a link was clicked. It can’t tell you whether the click arrived anywhere useful. Those are different questions, and only one of them is worth budget.
So we built the other one. Check the destination before the link ships, keep checking after, govern the parameters attribution depends on, and connect the click to the revenue so the report reconciles.
How we work
Three rules we hold ourselves to.
They're why everything on this site is something you can check for yourself.
Measure what's real, not what looks good
The product reports what it can actually see. When a check can't read a page it says “unknown” instead of guessing “fail”, and the destination audit gives you a real result on day zero rather than a vanity score.
Every claim has to survive procurement
Almost everything on this site can be verified with the free tool on the homepage, before you give us an email address. We state our certification status precisely, including the certifications we don't hold, and we describe each capability by what it does rather than what it suggests.
Links outlive the campaign that made them
A QR code on packaging can outlive the landing page, the campaign, the agency and the person who made it. Treating a link as disposable is how brands end up with print runs pointing at 404s. We treat it as infrastructure.
We’re most useful when you bring a campaign that’s misbehaving. Tell us what’s breaking.
Built by Ketrium Labs
ClickTrail is one product in a suite focused on marketing intelligence: measuring what happens after the click, and how brands surface in the places customers now look first.
Stop discovering campaign failures after the budget is spent.
Create and audit a campaign link for free, or talk to us about managing campaigns across your team.
No card required · Free plan available · Anonymous links live for 24 hours